February 07, 2012

Business Leads

The "life blood" of any home based business is leads. Often you will refer to these leads as:  work at home opportunity leads; MLM leads; sales leads; and business leads.  Regardless of their name, the leads typically contain contact information (first name, last name, email address, phone number, address, etc.).  They can also contain additional information such as:  How soon will you begin a home based business?  Or How many hours are you willing to invest in a home based business.

Types of Leads
published Friday, April 11, 2008   402 Views :: 0 Comments
SHARED LEADS

Most leads you buy are shared. This allows the lead seller to make more profit. The lead provider sells the same leads to you and to other competing distributors.  The practice of selling shared leads tends to keep prices lowers; but since these leads are being contacted by more than one distributor, they are usually less responsive. It's a trade off.

If you are willing to buy shared leads, the important thing to look for is how many times they are shared. Most reputable lead providers will have this posted on their website. I would not buy a shared lead. If I did, I would make sure it's not shared by more than 2 people.

EXCLUSIVE LEADS

Exclusive leads are just the opposite of shared. Exclusive leads are not shared with anyone. They are often more expensive but usually more responsive

FRESH LEADS

Another thing to look for is how fresh are the work at home leads you are buying. How fresh they are means the amount of time in days between when the lead responded to the ad and when you actually get the leads delivered to you. Reputable lead providers will have this information available. Often the date/time stamp is provided with the leads you buy.  This shows exactly when a person responded to an ad on the Internet

Naturally, the sooner you get the leads the better. People very quickly forget they even requested information about a home business opportunity if they do not get contacted soon

OPT-IN LEADS

Opt-in leads are simply leads that have answered an ad and given their email address and permission to get more information.

DOUBLE OPT-IN LEADS

Double Opt-in means that after the leads have requested more information they are sent a confirmation email. When they receive the email, they are required to reply or click on a link to confirm they want to be contacted. If they do not confirm this, they will not be sold as a lead, and they will not be contacted

EMAIL LEADS

Email leads are for the purpose of contacting them by email only. These leads are usually lower in price and quite often lower quality. They generally come with a first name and email address. These leads may come with more information such as their last name, date and time stamp, and i.p. address. The i.p. address is a number assigned to them by their Internet Service Provider when they were connected to the Internet

PHONE LEADS

Phone leads, as the term suggests are for calling leads on the phone.
These leads often come with just a name and phone number. No email address included. These people may not have access to the Internet, but still want to start their own business.

SURVEYED LEADS

Surveyed leads have not only responded to an ad, they have also answered questions such as:

When can they get started? How many hours a week are they willing to put into their business? How much money are they willing to invest? Why do they want to start a home based business? These leads usually cost more because they are often more serious and you know how serious they are before you contact them.

DIRECT MAIL LEADS

Direct mail leads are leads that include the names and mailing address of the person responding to the ad. They are used for advertising campaigns mailed via The U.S. (or other) Postal Service. Post cards for example.

CO-REGISTRATION/INCENTIVE-BASED LEADS

Co-registration leads are usually the lowest price leads. They mostly come with a name and email address and may, or may not actually want information about any home based business

These often come from people who respond to an ad about contests or free gifts. Sometimes they are taken to a form where they can check boxes for more information on a variety of topics. Sometimes the boxes are already pre-checked. So a person responding to one of these ads may not even realize they opted in for you to contact them.

When you research lead providers, you`ll find a variety combinations of the leads described above. They may be described differently, or have terms such as Premium, Pre Qualified, etc

Before you put your money on the table, read what you`ll actually be buying. Depending on the website, the information may be very clear. It may also be quite vague. It`s always a good idea to ask someone you trust what they recommend and have experienced. But keep in mind that experience and attitude come into play.

Two different people using the exact same leads will have different results. The only way for you to know for sure what your results will be is to test them yourself.

Here are more definitions:
Generic work from home leads – These leads are the cheapest and the worst. When the person was on their computer an ad popped up and they hit the yes button. I’ve seen one of these ads and sometimes it’s a list of questions like “Are you interested in loosing weight? Working from home? …” These leads are rarely only a few days old when you get them. They’re sometimes weeks old. This is why these people don’t remember asking for info and also why sometimes the phone numbers are wrong.

Team specific – These leads have actually seen an ad that has your specific work at home opportunity name in it.

Real Time – you get the lead’s information within minutes of them filling out their information.

Short Form – these leads have filled out about 4 questions about why they want to work from home.

Long Form – they answer more questions

Double opt-in – these leads have filled out either a short or a long  form and submitted it with their email address. They receive an email asking them if they really meant to do this and they reply to the email  saying yes.

Female only – well, exactly what it says ;-)

Non-incentive - The leads are not filling out their information because they are registering for prizes, coupons or anything of the like.

Phone verified – someone has called them and confirmed that the phone number is valid, that they are over 18 and that they are still wanting to work from home. There is no guarantee that they have been asked whether or not they are looking for a ‘job’ from home or a ‘business’ from home. Some people like stuffing envelopes for example.

Phone verified with ck acct and cc confirmed – same as phone verified but they also ask if they have one of these. The prices range from free (which are the generic ones that are very old) to very expensive.

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